Design Around the Customer Journey
Combine surveys, call transcripts, heatmaps, and product usage to hear the full customer voice. Patterns emerge quickly: confusing onboarding steps, hidden fees, or slow search. When insights flow weekly, teams fix problems before they become reputation risks.
Design Around the Customer Journey
Not every touchpoint deserves equal attention. Identify decisive moments like signup, first value, renewal, and support resolution. One SaaS team removed three clicks from activation and saw a noticeable lift in trial conversions, without increasing acquisition spend at all.